Home What we do
Three stages, then the part nobody else does.
Local SEO, Google Business Profile and website builds for UK solar and renewables installers. No shared enquiries, no lead fees, no other industries.
Stage 01
Get the Google Business Profile right
For an installer, the profile is usually doing more work than the website, and it is usually the thing nobody has looked at since it was claimed. It decides whether you appear in the map results when somebody in your own town searches for what you do.
The work is unglamorous and specific: choosing a primary category and defending it, setting service areas that match where you will genuinely send a van, writing out products and services rather than leaving the defaults, loading your own install photography instead of the manufacturer's renders, and answering the questions people ask before they ask you.
Reviews sit here too. Not a plugin that emails everyone twice — a way of asking that fits how your team actually finishes a job, plus replies to the difficult ones, written properly.
On the list
- Primary and secondary categories
- Service areas matched to your patch
- Products and services written out in full
- Your own photography, not stock
- Questions answered in advance
- Review requests built into job completion
- Replies to reviews, including the bad ones
- Posts when there is something real to post
Stage 02
Rank across the towns you actually cover
A homeowner two towns over types their own town's name into the search box. If your site has one page called "Areas we cover" with a list of names on it, you are not in that result, and neither is anybody else worth reading.
Each town gets a page that is genuinely about that town: the housing stock and what that means for fixings and scaffolding, the conservation areas and what the planners there actually ask for, the DNO, and the jobs you have already done nearby. That is a page a person can read, which is also why it ranks.
The same split applies by service. Domestic retrofit, commercial rooftop, battery retrofit, EV charging and O&M are different searches from different people with different budgets. And brand searches matter more here than in most trades: people search for an installer of a specific panel, inverter or battery, and those pages almost never exist.
Coverage, drawn as an array
| Service | T1 | T2 | T3 | T4 | T5 | T6 |
|---|---|---|---|---|---|---|
| Domestic PV | ||||||
| Commercial PV | ||||||
| Battery storage | ||||||
| EV charging | ||||||
| Brand pages |
- Page live
- In progress
- Not covered
Diagram of the model. Not client data.
Stage 03
Capture the enquiry so it comes to you alone
Website builds, when the site is the thing holding you back. Fast, plain, no carousel, and written around the questions a person has before they are willing to give you their phone number: have you worked on a roof like mine, what happens at the survey, who deals with the DNO, what if the scaffold has to go over the conservatory, how long between deposit and commissioning.
Two routes through the site, because a homeowner and a facilities manager are not reading the same page. One wants to know whether you are trustworthy and what it costs. The other wants specification, references, insurance, and whether you can work around a live site.
Then a form that arrives with enough in it to decide whether the survey is worth the diesel.
Built in
- Separate domestic and commercial routes
- Qualifying form, not a name-and-email box
- Click-to-call and WhatsApp on every mobile screen
- Case studies structured so they can be linked to
- Loads on a bad signal in a van
- Keyboard accessible and screen-reader tested
The signature service
Links from the customers you have already worked for
This is the part that is genuinely hard to copy, and the reason it is hard is that it takes work rather than software.
A link from a school, a university estates department, an NHS trust, a council or a manufacturer carries real authority, and it is topically perfect: a page about their solar installation, linking to the company that installed it. There is no way to buy that. There is only asking, and doing enough of the work that asking is not an imposition.
Most installers never ask, for an understandable reason. It means going back to a customer you finished with a year ago, writing something, explaining what you want, and then chasing a web agency you have no relationship with. It is four hours of work per link and it is nobody's job.
So it becomes this agency's job. You forward one email. Everything on either side of that is handled: the case study page, the message, the customer's own copy, and the chasing.
The honest limit
Whether a link happens is your customer's decision. It is not promised here and it should not be promised anywhere. What is being sold is the work, done properly and kept up.
The five steps, in order
- Shortlist. Your completed jobs, filtered to the customers whose sites are worth approaching.
- Case study. Written and published on your site first, so there is something to link to.
- The message. Drafted in your voice, to your contact, about their job.
- Their copy. Sustainability page, news item or report paragraph, written for them.
- The chase. Through whoever actually controls their website, for as long as it takes.
No dead ends
Start a conversation about your patch.
Four questions about where you work and what you spend now. A reply within one working day, from me.