Home Founding clients
Three founding places.
This is a new business working in one trade. There is no wall of logos, and there will not be a fake one. What there is instead is a straight trade: a lower rate, permanently, in exchange for your business being an ongoing case study.
The trade
What each side puts in
You get
- a third off the standard rate, held for as long as you stay.
- The same work as everyone else. Nothing is held back for full-price clients.
- Exclusivity on your patch, which is worth more early than late.
- Six-month minimum, then month to month. No setup fee.
I get
- Your business as an ongoing case study, from the first month rather than a write-up at the end.
- Your name and logo on it, rather than “a solar installer in the Midlands”.
- A short quote at some point, if by then you think it is deserved.
- A portfolio in one trade, which is the only reason the rate is what it is.
The rate
What the founding places cost
Founding places start at county coverage. A single town does not move enough, quickly enough, to make a case study worth reading. The founding places start at county coverage for that reason.
A full county
£999
per month, held · standard rate £1,495
Multi-county or multi-branch
£1,665
per month, held · standard rate £2,495
3 places. When they are gone the rate goes up for everyone who comes after, and not for the three who came first.
Being written about
What gets published, and what does not
Not one write-up at the end. A running record — videos, posts and updates — from the first month and for as long as you stay.
- Published: search positions, impressions, clicks, calls and form enquiries from the website, and what was done to move them.
- Published: the numbers that go the wrong way as well as the ones that go the right way. A write-up with no bad news in it is not worth reading.
- Never published: your turnover, your margins, your quote values, your customers' details, or anything a competitor could price against.
- You see it first. Nothing goes up until you have read it. If a specific figure is genuinely commercially sensitive, it comes out.
Agreed at the start rather than asked for later, so there is no awkward conversation six months in. The write-ups stay up afterwards, whether or not you are still working with me.
3 places
Tell me where you work.
Four questions about your patch and what you spend now. If a founding place fits, I will say so. If it does not, I will say that too.