Home About
One person, one industry.
Solar Search Marketing is run by Andrew Clark. When you email, he reads it. When you ring, he answers. There is no account manager between you and the person doing the work, because there is nobody to put there.
Why that is the point rather than the caveat
A larger agency would put a solar client into the same process it uses for a kitchen fitter and a dental practice, and the person actually writing your town pages would be whoever was free that week. Your industry would be something they read about on the way to the meeting.
This works the other way round. One industry, understood properly, and one person who has to stand behind every page that goes out. The trade-off is capacity, and it is a real one: this is not a business that can take on everybody, and it will say so rather than stretch.
The brand is new. The work is not.
Worth being straight about which part of this is new, because they are not the same thing. Solar Search Marketing is new. Doing local search for trade businesses is not, and neither is doing it for a solar installer — I already work with one: their Google Business Profile, their town pages and their website.
They are not a case study. I have not asked them to be one, so they are not named here and their figures are not on this site. That is exactly why the founding places exist — the discount buys permission I do not currently have, from installers who agree to it up front.
Which means what is below is not read off a briefing document. It is the stuff that comes up on the phone.
What that person already knows about your business
- What MCS certification governs, why a customer asks for the number, and why "MCS certified installer" is a search in its own right.
- That a domestic sale can be decided in a few weeks and a commercial one moves at the speed of somebody else's budget cycle, approvals and site access — so they need separate pages, separate copy and separate follow-up.
- The difference between a string inverter, a hybrid and micro-inverters, and why a homeowner comparing three quotes needs that explained without being talked down to.
- That G98 and G99 are different applications with different timescales, and that a customer who first hears about the DNO after signing is a customer who is about to be unhappy.
- That panel and battery brands are searched by name, and that most installers have no page for any of them.
- What the quoting race actually looks like from the inside, and why the cheapest number on the table usually left something out.
How the work is arranged
- Solar and renewables installers only
- UK only
- One point of contact, who is also the person writing
- A limited number of clients at a time, by necessity
- No shared enquiries, ever
Plainly
This brand is new. There is no client list to show off and no wall of logos, and inventing one would be the fastest way to lose the kind of person this is built for. What there is instead: the founding places, and a willingness to be specific about the work rather than vague about the results.
No dead ends
Start a conversation about your patch.
Four questions about where you work and what you spend now. A reply within one working day, from me.